DE BEERS FAMOUS

                 SO...WHAT MAKES A DIAMOND FAMOUS ?

For thousands of years diamonds have been valued for their beauty and rarity, entrancing us with their fire and brilliance.

Symbols of power and inspiration, diamonds are also a token of love and personal expression of our hopes
for the future and an emblem of eternity.

So what makes a diamond famous?  Rarity is often the most important factor. 

This may mean size, but extraordinary variety or intensity of colour can also make a diamond famous. 

Large flawless diamonds - those with the best colour and clarity grades - are among the rarest materials on earth.

Other factors are more closely linked to the history of the individual stone.

Diamonds are often named after their owner, their country or mine of origin, their colour, their shape, a special
occasion or the sentiments they evoke with their unique beauty.